A gesture-first mobile shopping experience that eliminates the friction between browsing and buying — without ever leaving the feed.
Mobile shoppers abandon carts not because they're uninterested — but because checking availability requires too many taps. This project explored a gesture-native interaction model to close that gap.
Checking whether a product is available in your size means navigating to a detail page, scrolling past images, selecting a variant, and reading stock info — 5+ taps, and 18 seconds lost. On mobile, that's enough to lose the sale.
The core tension: users want to evaluate multiple products quickly before committing. The current tap-to-detail model forces commitment too early.
Most e-commerce UX optimises for the checkout flow. This project focused earlier — on the discovery moment, when users are still deciding whether a product is worth their attention.
A three-gesture system that surfaces product information contextually — triggered by intent, dismissed without disruption.
Every gesture was mapped to an existing mental model from social apps — long-press for context, swipe to browse, pull-up to act.
Each screen serves one moment in the gesture sequence — browse, evaluate, select, confirm.
Every iteration responded to real usability findings — not assumptions. The gesture model only emerged after two rounds of testing proved simpler approaches failed.
Tested with 18 participants via Maze. Key metrics measured against the baseline tap-to-detail flow on a leading e-commerce app.