Portfolio
Featured Projects
Led UI and design system evolution for a large-scale B2B eCommerce platform supporting complex vendor workflows, multi-role access, and high-volume product catalogs.
Built a scalable design system for FashionGo B2B eCommerce platform, unifying design tokens and reusable components across web surfaces.
Designed a vendor acquisition landing page to communicate FashionGo's value proposition and encourage brands to list and sell their products on the platform.
Led the product design of Hankook TV, an OTT streaming service for Korean Americans, delivering Korean TV shows and movies across web and mobile platforms.
Reimagined e-commerce browsing with contextual AI recommendations and gesture-driven interactions, cutting time-to-purchase and boosting engagement.
Designed a trainer-connected fitness app bridging clients and coaches — from personalized workout plans and nutrition tracking to real-time messaging and progress metrics.
A collection of AI-assisted web experiments — a personal ebook reader and a Chrome extension for instant product variant previews.
A Korean-language spiritual reading e-book, rebuilt as a paginated web reader with natural AI voice narration powered by ElevenLabs — designed and built solo through AI-assisted "vibe coding."