The Challenge
Hankook TV is an OTT platform serving the Korean American community with Korean TV shows and movies. As lead designer, I was responsible for creating a content-rich, intuitive streaming experience across web and mobile — ensuring easy content discovery, clear navigation, and a cohesive visual identity.
Main Desktop Experience
Designed the main homepage and browsing experience for desktop — featuring hero banners, curated content rails, and genre grids. The layout prioritizes content discovery with clear hierarchy and a bold visual language tailored to Korean American audiences.
Player Detail Page
Designed the video player and content detail page, providing episode listings, show metadata, and seamless playback controls. The layout balances rich content information with a distraction-free viewing experience.
Mobile Experience
Adapted the full streaming experience for mobile with a responsive single-column layout. Key browsing flows, content cards, and playback were optimized for touch interaction and smaller screens.
Outcomes
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