The Challenge
FashionGo needed to grow its vendor base by clearly communicating why brands should sell on the platform. The existing experience lacked a compelling, structured landing page that spoke directly to vendor pain points and highlighted FashionGo's unique advantages in the wholesale fashion market.
Desktop Experience
Designed a full-page vendor acquisition experience with a hero section, benefit highlights (reach 30k+ buyers, flexible payment terms, guaranteed wholesale), trust signals, and a vendor success section. The layout guides vendors through a clear value narrative from awareness to conversion.
Mobile Experience
Adapted the full desktop layout for mobile with a responsive single-column design. Key value propositions, vendor testimonials, and CTAs were prioritized for thumb-friendly navigation, ensuring a seamless experience for vendors browsing on the go.
Outcomes
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